Kids Backpack Brands: Your Guide to the Best Picks

Finding a backpack that kids actually want to wear can feel like a treasure hunt. The right brand gives you durability, comfort, and a design that makes your child excited to pack their books. Below you’ll get simple advice on what to watch for and a quick rundown of the most reliable brands sold in the UK.

What to Look for in a Kids Backpack

First, check the material. Look for thick polyester or canvas that can handle daily drops – cheap nylon often tears at the seams. Padding matters too; shoulder straps should have enough cushion to protect growing shoulders, and a padded back panel helps with airflow. Size is another deal‑breaker – a backpack should sit snugly on the hips, not hang down past the waist. Finally, think about extra features like water‑resistant zippers, reflective strips for safety, and pockets that keep pens and snacks organised.

Top Kids Backpack Brands in the UK

Fjällräven – Known for the iconic Kånken, these backpacks combine a classic look with a tough Vinylon‑F fabric that resists water and dirt. The small Kånken Mini is perfect for younger kids who need a lightweight option.

Eastpak – Offers a wide range of bright colours and playful prints. Their bags use durable nylon and come with a lifetime warranty, which is a huge plus for parents.

Kipling – Famous for the signature “crinkle” texture, Kipling backpacks are lightweight and have multiple compartments for school supplies. The brand often adds fun animal charms that kids love.

JanSport – A reliable name with simple designs. JanSport’s backpacks have strong stitching and a classic look that works for both primary and secondary school.

Herschel – Though a bit pricier, Herschel combines style with sturdy cotton canvas. Their smaller “Heritage” models fit primary‑school kids well and look great on the playground.

Adidas & Nike – Sports brands bring sporty ergonomics and breathable mesh backs. If your child is into athletics, these backpacks often include water‑bottle holders and reflective details for safe commuting.

All these brands have UK retailers and online stores, so you can compare prices and find sales easily.

When you’re budgeting, remember that a higher‑priced backpack often lasts longer, saving you money in the long run. A solid mid‑range model from Eastpak or JanSport can be a sweet spot – good quality without breaking the bank.

Maintenance is simple: empty the bag, shake out crumbs, and wipe the surface with a damp cloth. Most backpacks survive a quick tumble in the washing machine if you zip them up and use a gentle cycle, but always check the label first.

Safety tips: make sure the straps are adjustable and that the bag sits level on the child’s back. If the straps are too long, you can shorten them with the built‑in adjustment tabs. Look for reflective patches if your child walks to school in low light.

Choosing the right size is key. For ages 5‑7, aim for bags under 15 litres; for 8‑11, 15‑20 litres works well. A good rule is that the pack should not exceed 10‑15% of your child’s body weight. This keeps the spine healthy and prevents shoulder strain.

With these basics, picking a kids backpack brand becomes less of a guess and more of a confident decision. Browse a few options, feel the straps, and let your child pick a colour they love – you’ll both be happy with the result.